(중국)쌀국수_해외시장맞춤보고서 - 2016년도 08월 자료

Ⅰ. 시장 통계 ························································································································································ 4
1. 통계분석 기준 설정 ······················································································································································· 6
2. 글로벌 수입통계 ······························································································································································· 7
3. 중국 수입통계 ···································································································································································· 8
4. 중국 냉동 국수 시장규모 및 성장률 ··············································································································· 9

Ⅱ. 시장 트렌드 ················································································································································ 10
1. 시장 메가 트렌드 ························································································································································· 12
2. 소비 트렌드 ······································································································································································· 13
3. 제품 트렌드 ······································································································································································· 14
4. 정책 트렌드 ······································································································································································· 15

Ⅲ. 경쟁사 분석 ················································································································································ 16
1. 경쟁사 선정 ······································································································································································· 18
2. 경쟁사별 현황 파악 ···················································································································································· 19

Ⅳ. 경쟁제품 현지조사 ······························································································································· 23
1. 분석 제품 및 기준 ······················································································································································· 25
2. 가격 정보 ············································································································································································ 27
3. 포장용기 정보 ································································································································································· 28
4. 기타(성분, 원료, 열량, 규격, 상세스펙 등) ······························································································· 28
5. 현지조사 데이터 ···························································································································································· 30

Ⅴ. 유통구조 현황 ·········································································································································· 33
1. 현지 유통구조 map ···················································································································································· 34
2. 추천 진출 경로 ······························································································································································· 35
3. 유통업체 담당자 인터뷰 ········································································································································· 36

Ⅵ. 유통업체 현황 ·········································································································································· 37
1. 주요 유통채널 개관 ··················································································································································· 38
2. 주요 유통채널 핫이슈 ················································································································································· 39
3. 유통업체별 개요 ··························································································································································· 40
- Vanguard ············································································································································································ 40
- Walmart ··············································································································································································· 41
- Carrefour ············································································································································································ 42

Ⅶ. 통관 및 검역 정보 ······························································································································· 43
1. 통관 및 검역 절차 ······················································································································································· 46
2. HS 코드 및 관세율 ····················································································································································· 47
3. FTA 정보 ·············································································································································································· 48
4. 통관 및 검역 주의사항 ············································································································································ 49
5. 통관거부사례 ···································································································································································· 50
6. 제출서류 ··············································································································································································· 51

Ⅷ. 인증 정보 ······················································································································································ 55
1. 필수인증 정보 ································································································································································· 57
2. 권장인증 정보 ································································································································································· 59
3. 중국 내 인증 취득제품 ············································································································································ 60
4. 제출서류 ··············································································································································································· 61

Ⅸ. 라벨링 정보 ················································································································································ 63
1. 라벨 표기사항 ································································································································································· 65
2. 라벨링 예시 ······································································································································································· 66

Ⅹ. 식품첨가물 정보 ····································································································································· 67
1. 식품첨가물 규정 ···························································································································································· 69
2. 잔류농약 규정 ································································································································································· 70
※ 별첨 ······································································································································································ 71
1. 중국 국수 프랜차이즈 매장 개요 ···················································································································· 72
- 阿香米？ (Axiang) ························································································································································ 72
- 王仁和米？ (WRH Rice Flour Noodles) ···································································································· 73
- ？？？ (Guoqiaoyuan) ············································································································································· 74