(2017) 콜롬비아 홍삼조제품 해외시장맞춤조사

Ⅰ. 시장 통계··················································································································· 4
1. 통계분석 기준 설정····································································································· 6
2. 무역통계 종합분석······································································································· 7
3. 품목통계 종합분석······································································································· 8
Ⅱ. 시장 트렌드············································································································ 10
1. Market Trend 01. 중남미 3대 소비 시장······················································ 12
2. Market Trend 02. 건강 음료 제품 인기························································ 13
3. Market Trend 03. 한국산 홍삼 인지도 高···················································· 14
4. Market Trend 04. 한·콜롬비아 FTA 발효······················································ 15
Ⅲ. 경쟁제품 현지조사····················································································· 16
1. 경쟁제품 선정··································································································· 18
2. 정량 분석·········································································································· 19
3. 정성 분석·········································································································· 20
4. 현지 방문 조사자료·························································································· 22
Ⅳ. 경쟁사 분석·································································································· 27
1. 경쟁사 선정······································································································· 29
2. 경쟁사별 현황 파악·························································································· 30
Ⅴ. 유통구조 현황······························································································ 33
1. 추천 진출 경로································································································· 35
2. 전문가 인터뷰··································································································· 40
Ⅵ. 유통업체 현황································································································ 41
1. 주요 유통채널별 현황 및 프로모션 정보·························································· 43

Ⅶ. 통관 및 검역 정보······················································································· 44
1. 통관 및 검역 절차···························································································· 47
2. 관세율 정보······································································································· 49
3. FTA 정보··········································································································· 50
4. 통관 및 검역 주의사항····················································································· 52
Ⅷ. 인증 정보······································································································· 53
1. 인증 취득정보··································································································· 55
2. 제출서류············································································································ 56
3. 전문가 인터뷰··································································································· 57
Ⅸ. 라벨링 정보·································································································· 58
1. 라벨 표기사항··································································································· 60
2. 라벨링 예시······································································································· 62
Ⅹ. 위생요건 정보······························································································ 63
1. 식품첨가물 규정································································································ 65
※ 참고문헌············································································································ 68