(2016) 중국 그래놀라_해외시장보고서

Ⅰ. 시장 통계 ······································································································································· 4
1. 통계분석 기준 설정 ··································································································································· 6
2. 글로벌 수입통계 ·········································································································································· 7
3. 중국 수입통계 ················································································································································ 8
4. 중국 시장규모 및 성장률 ······················································································································ 9
Ⅱ. 시장 트렌드 ······························································································································· 10
1. 시장 메가 트렌드 ····································································································································· 12
2. 소비 트렌드 ·················································································································································· 13
3. 제품 트렌드 ·················································································································································· 14
4. 정책 트렌드 ·················································································································································· 15
Ⅲ. 경쟁사 분석 ······························································································································· 16
1. 경쟁사 선정 ·················································································································································· 18
2. 경쟁사별 현황 파악 ································································································································ 19
Ⅳ. 경쟁제품 현지조사 ··············································································································· 23
1. 분석 제품 및 기준 ·································································································································· 25
2. 가격 정보 ······················································································································································· 27
3. 포장용기 및 유통기한 정보 ·············································································································· 28
4. 원료정보 ·························································································································································· 29
5. 현지조사 데이터 ········································································································································ 30
Ⅴ. 유통구조 현황 ·························································································································· 34
1. 현지 유통구조 map ································································································································ 35
2. 추천 진출 경로 ·········································································································································· 36
3. 유통업체 담당자 인터뷰 ····················································································································· 37

Ⅵ. 유통업체 현황 ·························································································································· 38
1. 주요 유통채널 개관 ······························································································································· 40
2. 주요 유통채널 핫이슈 ··························································································································· 41
3. 유통업체별 개요 ····································································································································· 42
- Walmart ························································································································································ 42
- Carrefour ····················································································································································· 43
- RT-Mart ··························································································································································· 44
Ⅶ. 통관 및 검역 정보 ··············································································································· 45
1. 통관 및 검역 절차 ·································································································································· 48
2. HS 코드 및 관세율 ································································································································· 51
3. FTA 정보 ························································································································································· 52
4. 통관거부사례 ··············································································································································· 53
5. 제출서류 ·························································································································································· 54
Ⅷ. 인증 정보 ····································································································································· 62
1. 필수인증 ·························································································································································· 64
2. 선택인증 ·························································································································································· 66
3. 제출서류 ·························································································································································· 67
Ⅸ. 라벨링 정보 ······························································································································· 69
1. 라벨 표기사항 ············································································································································· 71
2. 라벨링 예시 ·················································································································································· 72
Ⅹ. 식품첨가물 정보 ····················································································································· 73
1. 식품첨가물 규정 ········································································································································ 75
2. 잔류농약 규정 ············································································································································· 76