(2016) 미국 콜라겐젤리_해외시장보고서

Ⅰ. 시장 통계 ······································································································································· 4
1. 통계분석 기준 설정 ··································································································································· 6
2. 글로벌 수입통계 ·········································································································································· 7
3. 미국 수입통계 ················································································································································ 8
4. 미국 약제용 간식 시장 규모 및 성장률 ···················································································· 9

Ⅱ. 경쟁사 분석 ······························································································································· 10
1. 경쟁사 선정 ·················································································································································· 12
2. 경쟁사별 현황 파악 ································································································································ 13

Ⅲ. 경쟁제품 현지조사 ··············································································································· 17
1. 분석 제품 및 기준 ·································································································································· 19
2. 가격 정보 ······················································································································································· 20
3. 포장용기 정보 ············································································································································· 21
4. 기타(성분, 원료, 열량, 규격, 상세스펙 등) ············································································ 22
5. 온라인 쇼핑몰 데이터 ··························································································································· 23
6. 현지 오프라인 매장 방문 결과 ······································································································ 25

Ⅳ. 유통구조 현황 ·························································································································· 26
1. 현지 유통구조 map ································································································································ 27
2. 추천 진출 경로 ·········································································································································· 28
3. 유통업체 담당자 인터뷰 ····················································································································· 29

Ⅴ. 유통업체 현황 ···························································································································· 30
1. 주요 유통채널 개관 ·································································································································· 32
2. 주요 유통채널 핫이슈 ····························································································································· 33
3. 유통업체별 개요 ······································································································································· 35
- CVS ···································································································································································· 35
- Walgreen ························································································································································· 36
- Walmart ···························································································································································· 37
- Safeway ····························································································································································· 38

Ⅵ. 통관 및 검역 정보 ················································································································· 39
1. 통관 및 검역 절차 ···································································································································· 42
2. HS CODE 및 관세율 ······························································································································· 43
3. 통관거부사례 ················································································································································· 46
4. 제출서류 ··························································································································································· 47

Ⅶ. 인증 정보 ····································································································································· 52
1. 필수인증 ·························································································································································· 53
2. 선택인증 ·························································································································································· 57
3. 미국 내 인증 취득제품 ························································································································ 58