(2016) 말레이시아 프로바이오틱스_해외시장보고서 - 2016년 09월 자료

Ⅰ. 시장 통계 ······································································································································· 4
1. 통계분석 기준 설정 ··································································································································· 6
2. 글로벌 수입통계 ·········································································································································· 7
3. 말레이시아 수입통계 ································································································································ 8
4. 말레이시아 시장규모 및 성장률 ······································································································ 9

Ⅱ. 시장 트렌드 ······························································································································· 10
1. 시장 메가 트렌드 ····································································································································· 12
2. 소비 트렌드 ·················································································································································· 13
3. 제품 트렌드 ·················································································································································· 14
4. 정책 트렌드 ·················································································································································· 15

Ⅲ. 경쟁사 분석 ······························································································································· 16
1. 경쟁사 선정 ·················································································································································· 18
2. 경쟁사별 현황 파악 ································································································································ 19

Ⅳ. 경쟁제품 현지조사 ··············································································································· 23
1. 분석 제품 및 기준 ·································································································································· 25
2. 가격 정보 ······················································································································································· 27
3. 포장용기 정보 ············································································································································· 28
4. 기타(원산지, CFU) ···································································································································· 28
5. 현지조사 데이터 ········································································································································ 30

Ⅴ. 유통구조 현황 ·························································································································· 34
1. 현지 유통구조 map ································································································································ 35
2. 추천 진출 경로 ·········································································································································· 36
3. 유통업체 담당자 인터뷰 ····················································································································· 37

Ⅵ. 유통업체 현황 ·························································································································· 38
1. 주요 유통채널 개관 ······························································································································· 40
2. 주요 유통채널 핫이슈 ····························································································································· 41
3. 유통업체별 개요 ······································································································································· 42
- WATSONS ····················································································································································· 42
- GUARDIAN ···················································································································································· 43
- AEON Wellness ········································································································································· 44

Ⅶ. 인증 정보 ····································································································································· 45
1. 권장인증 정보 ············································································································································· 47
2. 말레이시아 내 인증 취득제품 ········································································································ 49
3. 제출서류 ·························································································································································· 50