(2016) 호주 홍삼분말 해외시장보고서

Ⅰ. 시장 통계 ······································································································································· 4
1. 통계분석 기준 설정 ····································································································································· 6
2. 글로벌 수입통계 ············································································································································ 7
3. 호주 수입통계 ·················································································································································· 8
4. 호주 건강보건 분야 시장규모 ············································································································· 9
Ⅱ. 시장 트렌드 ······························································································································· 10
1. 시장 메가 트렌드 ····································································································································· 12
2. 소비 트렌드 ·················································································································································· 13
3. 제품 트렌드 ·················································································································································· 14
4. 정책 트렌드 ·················································································································································· 15
Ⅲ. 경쟁사 분석 ······························································································································· 16
1. 경쟁사 선정 ·················································································································································· 18
2. 경쟁사별 현황 파악 ·································································································································· 19
Ⅳ. 경쟁제품 현지조사 ················································································································· 22
1. 분석 제품 및 기준 ···································································································································· 24
2. 가격 정보 ························································································································································· 26
3. 포장용기&유통기한 정보 ······················································································································ 27
4. 제품 성분 정보 ·········································································································································· 28
5. 현지조사 및 온라인 쇼핑몰 조사 데이터 ················································································· 29
Ⅴ. 유통구조 현황 ···························································································································· 34
1. 현지 유통구조 map ·································································································································· 35
2. 추천 진출 경로 ············································································································································ 36
3. 유통업체 담당자 인터뷰 ······················································································································· 37

Ⅵ. 유통업체 현황 ···························································································································· 38
1. 주요 유통채널 개관 ·································································································································· 40
2. 주요 유통채널 핫이슈 ····························································································································· 41
3. 유통업체별 개요 ······································································································································· 42
- Woolworths ················································································································································· 42
- Coles ··································································································································································· 43
- ALDI ····································································································································································· 44
Ⅶ. 통관 및 검역 정보 ··············································································································· 45
1. 통관 및 검역 절차 ·································································································································· 48
2. HS CODE 및 관세율 ······························································································································ 50
3. 통관 및 검역 주의사항 ························································································································ 51
4. 제출서류 ·························································································································································· 52