(2016) 인도네시아 유자차 해외시장보고서

Ⅰ. 시장 통계 ······································································································································· 4
1. 통계분석 기준 설정 ··································································································································· 6
2. 글로벌 수입통계 ·········································································································································· 7
3. 인도네시아 수입통계 ································································································································ 8
4. 인도네시아 과일 및 허브차 시장규모 및 성장률 ······························································· 9
Ⅱ. 시장 트렌드 ······························································································································· 10
1. 시장 메가 트렌드 ····································································································································· 12
2. 소비 트렌드 ·················································································································································· 13
3. 제품 트렌드 ·················································································································································· 14
4. 정책 트렌드 ·················································································································································· 15
Ⅲ. 경쟁사 분석 ······························································································································· 16
1. 경쟁사 선정 ·················································································································································· 18
2. 경쟁사별 현황 파악 ································································································································ 19
Ⅳ. 경쟁제품 현지조사 ··············································································································· 22
1. 분석 제품 및 기준 ·································································································································· 24
2. 가격 정보 ······················································································································································· 26
3. 포장용기&유통기한 정보 ···················································································································· 27
4. 선호 맛 비교 정보 ·································································································································· 28
5. 현지조사 데이터 ········································································································································ 29
Ⅴ. 유통구조 현황 ·························································································································· 31
1. 현지 유통구조 map ································································································································ 32
2. 추천 진출 경로 ·········································································································································· 33
3. 유통업체 담당자 인터뷰 ····················································································································· 34