(2016) 중국 기능성잡곡 해외시장보고서

Ⅰ. 시장 통계 ······································································································································· 4
1. 통계분석 기준 설정 ··································································································································· 6
2. 글로벌 수입통계 ·········································································································································· 7
3. 중국 수입통계 ················································································································································ 8
Ⅱ. 시장 트렌드 ···································································································································· 9
1. 시장 메가 트렌드 ······································································································································· 11
2. 소비 트렌드 ···················································································································································· 12
3. 제품 트렌드 ···················································································································································· 13
4. 정책 트렌드 ···················································································································································· 14
Ⅲ. 경쟁사 분석 ································································································································· 15
1. 경쟁사 선정 ···················································································································································· 17
2. 경쟁사별 현황 파악 ·································································································································· 18
Ⅳ. 경쟁제품 현지조사 ················································································································· 19
1. 분석 제품 및 기준 ···································································································································· 21
2. 가격 정보 ························································································································································· 23
3. 포장용기 정보 ··············································································································································· 24
4. 유통기한 정보 ··············································································································································· 25
5. 현지조사 데이터 ·········································································································································· 26
Ⅴ. 유통구조 현황 ········································································································································ 29
1. 현지 유통구조 map ································································································································· 30
2. 추천 진출 경로 ············································································································································ 31
3. 유통업체 담당자 인터뷰 ······················································································································· 32

Ⅵ. 유통업체 현황 ········································································································································ 33
1. 주요 유통채널 개관 ·································································································································· 35
2. 주요 유통업체 핫이슈 ····························································································································· 36
3. 유통업체별 개요 ·········································································································································· 37
- Lotte Mart
- Walmart
- BHG
Ⅷ. 라벨링 정보 ··············································································································································· 40
1. 라벨 표기사항 ··············································································································································· 42
2. 라벨링 예시 ···················································································································································· 43
Ⅷ. 통관 및 검역 정보 ················································································································· 44
1. 통관 및 검역 절차 ···································································································································· 47
2. HS 코드 및 관세율 ··································································································································· 50
3. FTA 정보 ··························································································································································· 51
4. 통관거부사례 ················································································································································· 52
5. 제출서류 ···························································································································································· 53
Ⅸ. 인증 정보 ······································································································································· 60
1. 필수인증 ···························································································································································· 62
2. 권장인증 ···························································································································································· 64
3. 중국 내 인증 취득제품 ·························································································································· 65
4. 제출서류 ···························································································································································· 66
Ⅹ. 식품첨가물 정보 ······················································································································ 68
1. 식품첨가물 규정 ·········································································································································· 70
2. 잔류농약 규정 ··············································································································································· 71