(2016) 말레이시아 신선 배 해외시장보고서

Ⅰ. 시장 통계 ······································································································································· 3
1. 통계분석 기준 설정 ··································································································································· 5
2. 글로벌 수입통계 ·········································································································································· 6
3. 말레이시아 수입통계 ································································································································ 7
4. 말레이시아 과일 시장규모 및 성장률 ························································································· 8
Ⅱ. 시장 트렌드 ·································································································································· 9
1. 시장 메가 트렌드 ····································································································································· 11
2. 소비 트렌드 ·················································································································································· 12
3. 제품 트렌드 ·················································································································································· 13
4. 정책 트렌드 ·················································································································································· 14
Ⅲ. 경쟁제품 현지조사 ················································································································· 15
1. 분석 제품 및 기준 ···································································································································· 17
2. 가격 정보 ························································································································································· 19
3. 포장형태 정보 ··············································································································································· 20
4. 원산지 정보 ···················································································································································· 20
5. 현지조사 데이터 ·········································································································································· 21
Ⅳ. 유통구조 현황 ·························································································································· 23
1. 현지 유통구조 map ································································································································ 24
2. 추천 진출 경로 ·········································································································································· 25
3. 유통업체 담당자 인터뷰 ····················································································································· 26
Ⅴ. 유통업체 현황 ·························································································································· 27
1. 주요 유통채널 개관 ······························································································································· 29
2. 주요 유통채널 핫이슈 ····························································································································· 30
3. 유통업체별 개요
- Village Grocer ··········································································································································· 31
- Cold Storage ·············································································································································· 32
- JAYA Grocer ················································································································································ 33
Ⅵ. 인증 정보 ····································································································································· 34
1. 권장인증 ·························································································································································· 36
2. 말레이시아 내 인증 취득제품 ········································································································ 37
3. 인증서류 ························································································································································· 38