(미국) 고구마캐러멜_해외시장보고서 - 2016년도 09월 자료

Ⅰ. 시장 통계 ······································································································································· 4
1. 통계분석 기준 설정 ··································································································································· 7
2. 글로벌 수입통계 ·········································································································································· 9
3. 미국 수입통계 ············································································································································· 11
4. 미국 고구마/사탕과자 시장규모 및 성장률 ·········································································· 13

Ⅱ. 시장 트렌드 ······························································································································· 15
1. 시장 메가 트렌드 ····································································································································· 17
2. 소비 트렌드 ·················································································································································· 18
3. 제품 트렌드 ·················································································································································· 19
4. 정책 트렌드 ·················································································································································· 20

Ⅲ. 경쟁사 분석 ······························································································································· 21
1. 경쟁사 선정 ·················································································································································· 24
2. 경쟁사별 현황 파악 ································································································································ 25

Ⅳ. 경쟁제품 현지조사 ··············································································································· 30
1. 분석 제품 및 기준 ·································································································································· 33
2. 가격 정보 ······················································································································································· 34
3. 포장용기 정보 ············································································································································· 35
4. 원료 정보 ······················································································································································· 36
5. 현지조사 및 온라인조사 데이터 ··································································································· 37

Ⅴ. 유통구조 현황 ·························································································································· 40
1. 현지 유통구조 map ································································································································ 41
2. 추천 진출 경로 ·········································································································································· 42
3. 유통업체 담당자 인터뷰 ····················································································································· 43

Ⅵ. 유통업체 현황 ·························································································································· 44
1. 주요 유통채널 개관 ······························································································································· 46
2. 주요 유통채널 핫이슈 ····························································································································· 47
3. 유통업체별 개요 ······································································································································· 48
- Whole Foods Market ························································································································ 48
- Trader Joe's ·············································································································································· 49
- Safeway ··························································································································································· 50

Ⅶ. 인증 정보 ····································································································································· 51
1. 필수인증 ·························································································································································· 53
2. 선택인증 ·························································································································································· 54
3. 미국 내 인증 취득제품 ························································································································ 55
4. 제출서류 ·························································································································································· 56