(2016) 중국 초콜릿 해외시장보고서

Ⅰ. 시장 통계 ······································································································································· 4
1. 통계분석 기준 설정 ····································································································································· 6
2. 글로벌 수입통계 ············································································································································ 7
3. 중국 수입통계 ·················································································································································· 8
4. 중국 시장규모 및 성장률 ························································································································ 9
Ⅱ. 시장 트렌드 ······························································································································· 10
1. 시장 메가 트렌드 ····································································································································· 12
2. 소비 트렌드 ·················································································································································· 13
3. 제품 트렌드 ·················································································································································· 14
4. 정책 트렌드 ·················································································································································· 15
Ⅲ. 경쟁사 분석 ······························································································································· 16
1. 경쟁사 선정 ·················································································································································· 18
2. 경쟁사별 현황 파악 ·································································································································· 19
Ⅳ. 경쟁제품 현지조사 ················································································································· 23
1. 분석 제품 및 기준 ···································································································································· 25
2. 중량 및 가격 정보 ···································································································································· 27
3. 제품포장 및 유통기한 ····························································································································· 28
4. 현지조사 데이터 ·········································································································································· 29
Ⅴ. 유통구조 현황 ···························································································································· 32
1. 현지 유통구조 map ·································································································································· 33
2. 추천 진출 경로 ············································································································································ 34
3. 유통업체 담당자 인터뷰 ······················································································································· 35

Ⅵ. 유통업체 현황 ···························································································································· 36
1. 주요 유통채널 개관 ·································································································································· 38
2. 주요 유통업체 핫이슈 ····························································································································· 39
3. 유통업체별 개요 ·········································································································································· 40
- Walmart
- Carrefour
- TASTE Mart
Ⅶ. 통관 및 검역 정보 ················································································································· 43
1. 통관 및 검역 절차 ···································································································································· 46
2. HS 코드 및 관세율 ··································································································································· 49
3. FTA 정보 ··························································································································································· 50
4. 통관거부사례 ················································································································································· 51
5. 제출 서류 ························································································································································· 52
Ⅷ. 인증 정보 ······································································································································· 60
1. 필수인증 ···························································································································································· 62
2. 선택인증 ···························································································································································· 64
3. 제출서류 ···························································································································································· 65
Ⅸ. 라벨링 정보 ································································································································· 67
1. 라벨 표기사항 ··············································································································································· 69
2. 라벨링 예시 ···················································································································································· 70
Ⅹ. 식품첨가물 정보 ······················································································································ 71
1. 식품첨가물 규정 ·········································································································································· 72