(2017) 베트남 영지버섯 해외시장맞춤보고서

Ⅰ. 시장 통계 ··················································································································· 4
1. 통계분석 기준 설정 ····································································································· 6
2. 무역통계 종합분석 ······································································································· 7
3. 품목통계 종합분석 ······································································································· 9
Ⅱ. 시장 트렌드 ············································································································ 11
1. Market Trend 01. 고급 건강기능식품으로 인식 ············································ 13
2. Market Trend 02. 가짜 한국산 영지버섯 ······················································ 14
3. Market Trend 03. 명절 선물 인기 제품 ························································ 15
4. Market Trend 04. 분재 영지버섯 제품 판매 ················································· 16
Ⅲ. 경쟁제품 현지조사 ····················································································· 18
1. 경쟁제품 선정 ··································································································· 19
2. 정량 분석 ·········································································································· 20
3. 정성 분석 ·········································································································· 22
4. 현지 방문 조사자료 ·························································································· 23
Ⅳ. 경쟁국가 분석 ······························································································ 27
1. 경쟁국가 선정 ··································································································· 29
2. 경쟁국가별 현황 파악 ······················································································· 30
Ⅴ. 유통구조 현황 ······························································································ 33
1. 추천 진출 경로 ································································································ 35
2. 전문가 인터뷰 ··································································································· 39
Ⅵ. 유통업체 현황 ································································································ 40
1. 주요 유통채널별 현황 및 프로모션 정보 ·························································· 42

Ⅶ. 통관 및 검역 정보 ······················································································· 48
1. 통관 및 검역 절차 ···························································································· 51
2. 관세율 정보 ······································································································· 53
3. FTA 정보 ··········································································································· 54
4. 통관 및 검역 주의사항 ····················································································· 55
5. 전문가 인터뷰 ··································································································· 56
Ⅷ. 인증 정보 ······································································································· 57
1. 인증 취득정보 ··································································································· 60
2. 제출서류 ············································································································ 62
3. 전문가 인터뷰 ··································································································· 63
Ⅸ. 라벨링 정보 ·································································································· 64
1. 라벨 표기사항 ··································································································· 66
2. 라벨링 예시 ······································································································· 67
Ⅹ. 위생요건 정보 ······························································································ 68
1. 농약잔류물 규정 ································································································ 70
※ 참고문헌 ············································································································ 71