(2016) 태국 프로바이오틱스_해외시장보고서

Ⅰ. 시장 통계 ······································································································································· 4
1. 통계분석 기준 설정 ··································································································································· 6
2. 글로벌 수입통계 ·········································································································································· 7
3. 태국 수입통계 ················································································································································ 8
4. 태국 시장 규모 및 성장률 ··················································································································· 9

Ⅱ. 시장 트렌드 ······························································································································· 10
1. 시장 메가 트렌드 ····································································································································· 12
2. 소비 트렌드 ·················································································································································· 13
3. 제품 트렌드 ·················································································································································· 14
4. 정책 트렌드 ·················································································································································· 15

Ⅲ. 경쟁사 분석 ······························································································································· 16
1. 경쟁사 선정 ·················································································································································· 18
2. 경쟁사별 현황 파악 ································································································································ 19

Ⅳ. 경쟁 제품 현지조사 ············································································································ 24
1. 분석 제품 및 기준 ·································································································································· 25
2. 가격 정보 ······················································································································································· 26
3. 제형 및 유통기한 정보 ························································································································ 27
4. 기타(구성성분, 원산지 등) ················································································································· 28
5. 현지조사 데이터 ········································································································································ 29

Ⅴ. 유통구조 현황 ·························································································································· 32
1. 현지 유통구조 map ································································································································ 33
2. 추천 진출 경로 ·········································································································································· 34

Ⅵ. 유통업체 현황 ·························································································································· 35
1. 주요 유통채널 개관 ······························································································································· 37
2. 주요 유통채널 핫이슈 ····························································································································· 38
3. 유통업체별 개요 ······································································································································· 39
- Boots ······························································································································································ 39
- SAVE DRUG ·············································································································································· 40
- watsons ························································································································································ 41

Ⅶ. 인증 정보 ····································································································································· 42
1. 필수인증 ·························································································································································· 44
2. 권장인증 ·························································································································································· 45
3. 태국 내 인증 취득제품 ························································································································ 46